The Stencil Promotion
for Welt kompakt
Because its coverage focuses on the essence of the news, the WELT KOMPAKT is different than other daily newspapers. It comes indeed in a compact format and features content that is precise and cut-to-the-chase. We promoted this benefit with a surprising promotion: In coorperation with Starbucks, we placed WELT KOMPAKT-sized cover sheets into newspaper holders in their coffee houses. Every sheet has a number of cut-outs that, in conjunction with the first page of the newspaper below, produce a short headline boiling down the original news article to the essential information. Just like the WELT KOMPAKT itself. Stencil laser-cutting technology allowed us to react quickly to the latest news.
PROMO & ACTIVATION // NEWSPAPER // SCHOLZ & FRIENDS