Social Media Campaigns

for ALDI

 

No medium is subject to such rapid change as social media. Good. That gives us the opportunity to constantly reinvent our clients and ourselves from a creative point of view. Over the course of a year, we create an extremely large number of individual campaigns. I would like to highlight a few here. Happy scrolling.

 

SOCIAL // RETAIL // ACCENTURE SONG

Ski Aggu

for ALDI Nord

 

Every year it’s the same: Christmas products go on sale and everyone gets upset that it happened wAy tOo eArLy again. It’s time we use this discussion to our advantage. With Germany’s most hyped rapper of the year, who also happens to wear ski goggles in summer, we have found a loophole: the first winter-hit in summertime casually hyping our early winter products.

An authentic teaser in the artist’s voice announces an upcoming track. The only line he uses for this in his channels is a statement for the ALDI brand.

In the second step, he communicates publicly with our brand asking to support the creation of a music video – as a thank you for featuring our brand.

After the cooperation was approved under the eyes of his followers, he created further assets with our products in focus and releases the music video.

For me, this campaign is 11/10. Everyone in my circle of friends knows it.

– A guy on LinkedIn I agree with

From TikTok to the charts
The track, which began as a brand collaboration, ends up as a real Ski Aggu song on the #1 album “Denk mal drüber nach”, which immediately conquers the top of the charts.

+ Info & Credits

AGENCY
Accenture Song
TASKS
Creative Direction
Team
Sebastian Haus, Alex Grapp, John Drewes (CD)
Anita Müller, Michael Lautner (Senior Creatives)
Betremariam Tebebe (Art)
Sören Hoven, Mesut Gürek (Motion)
Asil Teker (Producer)
Rayene Rezouani (Director)
Till Tinsky (DoP)

The Cash Receipt Oracle

for ALDI Nord

 

As a child, you used to write a wish list to Santa Claus at Christmas. Today, people write one thing above all else at Christmas: shopping lists. And one thing is certain: show me your receipt and I’ll tell you who you are! That’s what the majority of customers think – because Germans have a penchant for studying other customers’ purchases.

In four hero pieces, podcaster Laura Larsson, known for her keen powers of observation, reacts to customer’s receipts and takes us into her imagination.

At a time when the big Christmas messages are sometimes tiring, this could set a precedent in the advertising landscape.

Horizont / Best Christmas Ads 2023

A native Get Ready With Me in her very own style kicks-off the Christmas campaign on the creator’s channels and arouses her followers’ curiosity.

Activations and cross-promotions between the creator and ALDI deliver consistently entertaining content from Spotify to TikTok and Instagram.

Laura’s freedom to express her creativity is repaid by the community with lots of love. The fit between creator and brand once more cannot be doubted.

+ Info & Credits

AGENCY
Accenture Song
TASKS
Creative Direction
Team
Sebastian Haus, John Drewes (CD)
Fenja Drießen, Patricia Tautz (Senior Creatives)
Julia Mücke (Director)