How can we add extra flavour to an already perfectly balanced mural? By letting passers-by dive into the art piece itself. Our augmented reality wall for the US launch of our global #LifeChangingPlaces campaign, painted in Brooklyn, is a realtime audiovisual experience that makes you part of the Lufthansa story in a very unique way.
AUGMENTED REALITY // TRANSPORTATION // KOLLE REBBE
– Two stories and four filter visually reacting to daytime.
– Accompanied by various Social Media content.
+ Awards, Info & Credits