The Cash Receipt Oracle
for ALDI Nord
As a child, you used to write a wish list to Santa Claus at Christmas. Today, people write one thing above all else at Christmas: shopping lists. And one thing is certain: show me your receipt and I’ll tell you who you are! That’s what the majority of customers think – because Germans have a penchant for studying other customers’ purchases.
In four hero pieces, podcaster Laura Larsson, known for her keen powers of observation, reacts to customer’s receipts and takes us into her imagination.
At a time when the big Christmas messages are sometimes tiring, this could set a precedent in the advertising landscape.
– Horizont / Best Christmas Ads 2023
A native Get Ready With Me in her very own style kicks-off the Christmas campaign on the creator’s channels and arouses her followers’ curiosity.
Activations and cross-promotions between the creator and ALDI deliver consistently entertaining content from Spotify to TikTok and Instagram.
Laura’s freedom to express her creativity is repaid by the community with lots of love. The fit between creator and brand once more cannot be doubted.
