AR Wall

for Lufthansa


How can we add extra flavour to an already perfectly balanced mural? By letting passers-by dive into the art piece itself. Our augmented reality wall for the US launch of our global #LifeChangingPlaces campaign, painted in Brooklyn, is a realtime audiovisual experience that makes you part of the Lufthansa story in a very unique way.


Augmented Reality // Transportation // Kolle Rebbe

Two stories and four filter visually reacting to daytime.

Accompanied by various Social Media content.

Awards, Info & Credits
Kolle Rebbe
Concept, Art Direction
Sebastian Haus (Senior Art)
Anna Arndt, Sören Hoven (Art)
Markus Knauss (Copy)
Thomas Heinz, Christian Kroll (ECD)
w3rc (Artist)
headraft (AR)
ADC Germany: Bronze (Out-of-Home – Craft)
ADC Germany: Merit (Digital Experience)
Obie Awards: Silver (Engagement)
Webby Awards: Honoree (Best Use of Augmented Reality 2020)