AR Wall

for Lufthansa

 

How can we add extra flavour to an already perfectly balanced mural? By letting passers-by dive into the art piece itself. Our augmented reality wall for the US launch of our global #LifeChangingPlaces campaign, painted in Brooklyn, is a realtime audiovisual experience that makes you part of the Lufthansa story in a very unique way.

 

Augmented Reality // Transportation // Kolle Rebbe

Two stories and four filter visually reacting to daytime.

Awards, Info & Credits
AGENCY
Kolle Rebbe
TASKS
Concept, Art Direction
Team
Sebastian Haus (Senior Art)
Anna Arndt, Sören Hoven (Art)
Markus Knauss (Copy)
Thomas Heinz, Christian Kroll (ECD)
w3rc (Artist)
headraft (AR)
Awards
ADC Germany: Bronze (Out-of-Home – Craft)
ADC Germany: Merit (Digital Experience)