Sebastian Haus // Creative Direction & Concept Sebastian Haus // Creative Direction & Concept

Growling Creatures

for Krombacher x Wacken Open Air

 

Being the new main sponsor of the world’s most legendary Metal festival, Krombacher was looking for an impactful way to combine their Metal commitment with their long-time engagement for species protection. But how to combine the world’s toughest music fans with animal welfare? With the first Metal band formed by endangered animals.

 

ACTIVATION // FMCG // ACCENTURE SONG

«Too good actually.»

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The Growling Creatures drop their 3 song EP just before the festival and are officially announced as performing act on the main stage. Magazines feature and review (5/7 stars!) the release.

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The Wacken Open Air releases the band's song snippets and music videos as a teaser.

83,000 metalheads experience the premiere live at the main stage.

The strictly limited sale of merchandise at the festival and the donation of all streamed songs generate funds for NABU, Germany's largest nature conservation NGO.

+ Awards, Info & Credits

AGENCY
Accenture Song
TASKS
Concept
Art Direction
Team
Sebastian Haus (Senior Art)
Max Wort (Senior Copy)
Janin Falk (Illustration)
Falko Tilgner (Motion)
Florian Ludwig, Steffen König (ECD)
Thomas Knüwer (CCO)
Pitchback Studios (Music)
Awards
ADC Global
Shortlist
Clio
Bronze, Shortlist
Deutscher Digital Award
Gold, Silver
Epica
Gold, Silver, Bronze, Finalist
Eurobest
4x Shortlist
European Festival Awards
Gold
LIA
Bronze, Finalist 
One Show
8x Shortlist 
Webby
Nominee & Winner of People’s Voice