Growling Creatures

for Krombacher x Wacken Open Air

 

When one of Germany’s largest breweries becomes the new supplier of the world’s most legendary metal festival, the cry for a lighthouse idea is loud. But how to combine Krombacher’s sustainable and animal welfare-friendly DNA with the world’s toughest music audience? With the first metal band formed by endangered animals. A three song EP made to be loud for the preservation of endangered species with their very own growls and screams. (And lots of beer of course.)

 

CAMPAIGN // FMCG // ACCENTURE SONG

The Growling Creatures drop their 3 song EP just before the festival and are officially announced as performing act on the main stage. Magazines feature and review (5/7 stars!) the release.

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With the tagline "Together loud for the protection of endangered species" the Wacken Open Air releases the band's song snippets and music videos.

The strictly limited sale of merchandise at the festival and the donation of all streamed songs generate funds for NABU, Germany's largest nature conservation NGO.

+ Info & Credits

AGENCY
Accenture Song / Kolle Rebbe
TASKS
Concept
Art Direction
Team
Sebastian Haus (Senior Art)
Max Wort (Senior Copy)
Janin Falk (Illustration)
Falko Tilgner (Motion)
Florian Ludwig, Steffen König (CD)
Thomas Knüwer (ECD)
Pitchback Studios (Music)