Into the ALDIverse
for ALDI Gaming
ALDI Gaming is the joint gaming brand of ALDI North and ALDI South with the aim of making gaming accessible to everyone. However, the diverse target group has more to offer in its culture than games – for example, a unifying love for anime. ‘Nough said. We are now the first retailer in Germany to create a pop-cultural piece and one that is also completely authentic: hand-drawn by the famous Studio D’Art Shtajio who stand at the forefront of the Japanese animation industry.
SOCIAL // RETAIL // ACCENTURE SONG
It looks better than berserk anime bruh.
– @Prosecutor_justice
A surprising live launch
The heroine of our campaign is TikTok and Twitch star Dilaraa.s. To get her community excited about the anime and our brand, we came up with an unexpected launch: live in her stream, she transforms into her anime character and opens the doors to our ALDIverse. Her fans went wild.
A campaign full of eye candy
Involving Live Communication
In order to integrate the community in the best possible way, we make the campaign and its heroes tangible in a twitch livestream. We not only feature many assets from the campaign, but also a look behind the scenes.
Credible Creator Content
Dilara’s beloved content becomes a part of our ALDIverse reaching more than a Million views in a couple of days. What her fans love about her content becomes an authentic voice in our brand communication. Also our brand’s main business, food & products, gets the stage it deserves with food cooperations between real life and anime.
